​I listen first.

My process begins with hearing you—not just your product specs, but the why behind your mission.​

I measure what matters.

Not just clicks or likes, but real business shifts: sales, sign-ups or simply feeling great about how you're communicating with customers.

I don’t just write copy—I excavate it.

​Data informs, but I don't stop there. Your audience is already talking. I like to listen to the real conversations.

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As an art history undergrad, I learned to see the story behind the surface. As a journalist I learned to look for it.

Now, I use that same lens to strategically craft copy by:

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• Digging into the reviews to discover the real reasons people love a product.

• Haunting social media for what people say when no one is selling to them. 

• And then turning those raw insights into messaging that lands. 

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Let me put my psychological insights, natural curiosity and award-winning words to work for your noble mission. (I'm guessing it's pretty epic and I'm psyched to hear more.)